Empowill
HR teams are often caught between administrative tasks and the people they are there to support. Empowill is an HR platform designed to simplify everyday processes, giving teams more time to focus on people rather than paperwork.
The idea behind the brand was to put people back at the heart of HR. The bird symbol reflects this through movement, connection and the free flow of information between teams and the wider organisation.
Combined with a bold, approachable visual identity, it gives Empowill a personality that feels human and straightforward, much like the experience the platform aims to offer: less complexity, fewer constraints and more time for what really matters.
“The new branding has been very naturally embraced internally. Everyone loves it and sees a huge difference in the brand’s perceived value compared to before. Our clients have also given us very positive feedback: they really like the new bird and the photographic universe. We’re very happy with the result: you’ve made the brand more modern, better aligned with our positioning, and distinctive from our competitors. We couldn’t be happier with it.”
Victoire Baba · Head of Marketing
