Théo Curin & Lacoste

In sport, pushing beyond limits is often what sets a champion apart. With Théo Curin, Lacoste challenged the usual codes of sportswear to create a collection designed for everyone, and the first Lacoste line to carry the name of a para-athlete.

The idea behind the identity was to reflect Théo’s personality and his determination to keep moving forward. This translated into a bold, distinctive monogram that captures his energy and fighting spirit, while giving the collection a visual identity of its own.